Trusted by 100+ iGaming brands

Customer support analytics for iGaming: contact drivers, sentiment and QA

Cevro Insights reads every player conversation and tells you why players contact you, how they feel about it, and how well each conversation was handled. Contact driver analysis, sentiment and automated QA on every conversation, broken down by market, brand, VIP tier and channel.

Trusted by 100+ iGaming brands

Customer support analytics for iGaming: contact drivers, sentiment and QA

Cevro Insights reads every player conversation and tells you why players contact you, how they feel about it, and how well each conversation was handled. Contact driver analysis, sentiment and automated QA on every conversation, broken down by market, brand, VIP tier and channel.

Trusted by 100+ iGaming brands

The Problem

Why helpdesk reports don’t explain your support numbers

Why helpdesk reports don’t explain your support numbers

Your helpdesk tells you how many tickets came in and how fast they were closed. It can’t tell you that withdrawal complaints from Brazilian VIPs doubled after a payment provider change, or that one bonus is behind a third of your negative CSAT. Manual tagging is inconsistent and QA teams review only a small sample of conversations, so the answers arrive weeks late, if at all.

Tags that don't match reality
Tags that don't match reality

Tags that don't match reality

QA on a small sample
QA on a small sample

QA on a small sample

CSAT without the reason
CSAT without the reason

CSAT without the reason

Spikes spotted too late
Spikes spotted too late

Spikes spotted too late

No link to revenue or churn
No link to revenue or churn

No link to revenue or churn

Cevro Insights

What Cevro Insights shows you

What Cevro Insights shows you

Contact drivers

Contact driver analysis on every conversation

Contact driver analysis on every conversation

Cevro groups every conversation by what the player actually needed: withdrawal delays, bonus wagering, KYC rejections, login problems and hundreds more, with no manual tagging. Drill from any driver to the conversations behind it, by market, brand, VIP tier and channel.

Drivers found automatically, no tagging

Drivers found automatically, no tagging

Volume and trend by market, brand and tier

Volume and trend by market, brand and tier

Click through to the real conversations

Click through to the real conversations

Sentiment

Sentiment and churn signals, with the reason

Sentiment and churn signals, with the reason

Each conversation is scored for sentiment and for signals that a player may leave. Insights shows which drivers push sentiment down, which players are at risk and what they said, so retention and VIP teams act on the reason, not just a score.

Sentiment by driver and segment

Sentiment by driver and segment

Players at risk with the reason

Players at risk with the reason

New issues flagged as they emerge

New issues flagged as they emerge

Automated QA

Automated QA on 100% of conversations

Automated QA on 100% of conversations

Every conversation, handled by AI or by a person, is scored against your QA scorecard: accuracy, tone, procedure followed and compliance wording. Your QA team reviews the ones that failed instead of a random sample, and coaching points to real examples.

Your scorecard applied to every conversation

Your scorecard applied to every conversation

AI and human agents scored the same way

AI and human agents scored the same way

Failed checks queued for review

Failed checks queued for review

Compliance wording checked

Compliance wording checked

FAQ

Customer support analytics for iGaming: common questions

Customer support analytics for iGaming: common questions

Customer support analytics for iGaming: common questions

What is contact driver analysis?

Contact driver analysis groups support conversations by the reason the customer got in touch, such as a delayed withdrawal or a rejected document, so you can see which issues drive the most volume, cost and dissatisfaction. Cevro does this automatically on every conversation, without manual tagging.

How does Cevro Insights measure sentiment?

Each conversation is scored for sentiment from what the player writes, from start to finish, so you can see whether it improved or got worse. Scores roll up by contact driver, market, brand and VIP tier.

What is automated QA in customer support?

Automated QA scores conversations against a quality scorecard using AI instead of a person reading a sample. Cevro applies your scorecard to every conversation, including those handled by human agents, and sends the failures to your QA team.

Does Insights only work with Cevro’s AI agent?

No. Insights reads conversations from your helpdesk whether they were handled by Cevro, your own agents or a BPO, so you get one view of the whole operation.

How is this different from helpdesk reporting?

Helpdesk reports count tickets and times. Insights explains the reasons behind them: which drivers are growing, how players feel about them and where the quality problems are, with the conversations to show it.

Can I ask Insights questions in plain language?

Yes, through Cevro Scribe. Ask a question like “Why did VIP deposits drop in September?” in Cevro, Slack, Claude or ChatGPT and get an answer with the conversations behind it.

Is player data safe?

Cevro is SOC 2 Type II certified, masks personal data, runs with zero data retention and logs every interaction. Access follows the permissions you set for each team.

How long does it take to set up?

Deployment runs in weeks. Cevro connects to your helpdesk and platform and reads your conversation history, and the first contact driver and sentiment reports are ready as soon as the history is processed.

Book a demo

See the contact drivers in your own support data

See the contact drivers in your own support data

Send us a message and we'll get back to you within 24 hours.

Send us a message and we'll get back to you within 24 hours.

90% Automation with VIP-Level Support
Bonuses, KYC, payments, RG end-to-end.

CSAT & NPS 4.8 / 5.0
Conversational AI that matches player personality.

Immediate ROI
3x Reduction in costs & headcount.

Boost in Player Retention
Highly personalized communication.

Enterprise Ready
Built for highly regulated operators.