Cevro AI is proud to announce that Coolbet, the award-winning international online gaming and sports betting platform, has joined Cevro AI to strengthen player support across its Sportsbook, Online Casino, and Poker operations.
Launched in May 2016, Coolbet has built a strong reputation as a modern betting and gaming brand with a growing international presence and proprietary iGaming tech. The platform offers their three verticals through desktop and mobile experiences and is recognised in the market for product quality, innovation, and player experience.
With Cevro AI, Coolbet will gain access to AI player support built specifically for iGaming, enabling the brand to resolve a high share of support interactions autonomously, improve response speed, reduce operational pressure on internal teams, and maintain a more consistent support experience across markets and player journeys.
The partnership gives Coolbet a clear set of operational and commercial advantages from day one:
AI resolution at scale – Cevro AI helps Coolbet resolve repetitive and high-volume queries in real time, reducing queues and improving response speed during peak demand periods.
Consistency across products and markets – With support spanning Sportsbook, Casino, and Poker, Cevro helps Coolbet deliver a more consistent player experience across multiple verticals, languages, and time zones.
Improved player satisfaction – By resolving issues more quickly and accurately, Cevro helps reduce friction at key moments in the player journey, supporting a stronger overall experience.
Enhanced CRM and retention capabilities – Every resolved interaction and player signal contributes to a deeper understanding of player behaviour, helping strengthen lifecycle communications, improve relevance, and support more effective CRM execution.
Greater operational efficiency – Cevro will help Coolbet reduce support pressure while maintaining the speed, empathy, and accuracy expected from a premium brand.
By choosing Cevro AI, Coolbet is investing in a support infrastructure designed for the complexity of modern iGaming: real-time, multilingual, always-on, and closely connected to the wider player lifecycle. That makes AI support a strategic layer that can positively influence both operational performance and long-term retention.
A shared vision for smarter iGaming support
Nige Roberts, Founding Sales Lead at Cevro AI: “Coolbet is a highly respected brand with a strong product mix and a clear focus on player experience. Their team understands that support is not just an operational function – it is part of retention, trust, and brand value. We’re excited to help Coolbet scale those strengths further with AI support built specifically for the realities of iGaming”.
Terje Vasara, Director of Customer Operations at Coolbet: "Outstanding customer support has always been an important part of the Coolbet experience. As we continue to scale internationally, we see AI as a way to enhance that experience. By partnering with Cevro AI, we're adding another layer of efficiency that enables us to respond faster, improve consistency across markets and deliver an even better experience for our players.
At the same time, we believe that having the option to talk to a real person is an essential part of great customer support, so our players will always be able to chat with our support team and receive replies from real people via email. AI isn't here to replace our team, it's here to support them.
By automating the simplest and most frequently asked questions, we can provide faster answers while giving our support specialists more time to focus on more complex player interactions where a human touch makes the biggest difference. It's an investment in both operational excellence and the long-term experience we deliver to our customers."
About Coolbet
Coolbet is an award-winning iGaming company offering sportsbook, casino, and poker experiences in 8 countries across 3 continents. Founded in 2016 and owned by Sega Sammy Creation, Coolbet combines innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the U.S. In 2025, Coolbet entered the prestigious EGR Power 50 list for the first time, securing the 50th position and further cementing its status as one of the industry’s most influential operators.
