The Cevro AI team was in São Paulo for SiGMA South America 2026, one of the most important gatherings for the iGaming industry in Latin America. The event brought together operators, suppliers, affiliates, and innovators from across the region, creating the ideal setting to discuss one of the industry’s most pressing challenges: how to scale player support without compromising speed, quality, or compliance.
For us, the conversations in São Paulo were especially valuable because they reflected exactly where the market is heading. Operators are no longer asking whether AI has a place in support – they are asking how to deploy it in a way that truly fits their business, their players, and their operational reality. That shift is what makes events like SiGMA so important.
Why LATAM is a key region
Brazil and the wider LATAM region are moving fast, and the pace of change is creating both opportunity and pressure for operators. As the market matures, customer support becomes more than a reactive function – it becomes part of the overall player experience, retention strategy, and brand trust.
That is why we were excited to be on the ground in São Paulo, speaking with partners, clients, and prospects who are actively looking for better ways to support players at scale. Whether the conversation was about automation, complex ticket resolution, or building a more consistent player experience, the interest was clear: support is now a strategic advantage.
What we discussed
At SiGMA South America, a few themes came up repeatedly in our conversations:
How operators can reduce support costs without sacrificing quality.
How fully autonomous AI agents can resolve complex player issues end-to-end.
How support can become a more proactive, trusted communication channel.
How AI can help operators deliver faster answers, better consistency, and stronger player satisfaction.
These are exactly the kinds of challenges Cevro AI is built to solve. Our platform is designed for iGaming operators who want to go beyond basic automation and deploy AI that can access back offices, take action, and operate within the specific rules and processes of their business.
Looking ahead
SiGMA South America confirmed what we already see across the industry: the operators who win in the next phase of growth will be the ones who treat player support as a capability, not just a cost. In markets like LATAM, where growth is strong and expectations are rising, that distinction matters more than ever.
We left São Paulo energised by the conversations we had and encouraged by the level of interest in the future of AI support in iGaming. If we met you at the event, thank you for the time. And if we didn’t get the chance to connect, we’re always open to continuing the conversation.
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