From 19–21 January, Cevro AI attended ICE Barcelona 2026, one of the largest global gatherings for the gambling and iGaming industry, featuring hundreds of exhibitors and companies from every corner of the ecosystem. With over 600 exhibitors showcasing the latest in platforms, payments, compliance, content, and AI, the event was the perfect stage to show how AI agents are transforming player support and operations.
For us, ICE Barcelona was a major success. Across three busy days, we met a large number of iGaming operators, platforms, and solution providers who are actively exploring how to automate their customer support without sacrificing player experience. The interest in AI agents that can resolve a majority of tickets autonomously while maintaining high CSAT made conversations at our stand both intense and exciting.
From live demos to deep‑dive discussions on workflows, KYC, and responsible gaming, our team did an outstanding job representing the brand and showing what “like a human, but improved” looks like in real iGaming environments. The feedback we received at the stand was clear: our product generated real excitement and enthusiasm among operators who are ready to move beyond traditional chatbots.
We’re grateful to our partners who stopped by, to all the operators and platforms who took the time to sit down with us, and to everyone who challenged us with smart questions about automation, compliance, and player loyalty. The conversations at ICE Barcelona will shape many of our upcoming collaborations, product enhancements, and content in 2026.
If you didn’t get a chance to talk with us at ICE, or if you’d like to continue the discussion, now is the perfect time. Get in touch with the Cevro AI team to schedule a demo and see how our iGaming‑specific AI agents can help you automate support.
